Market Research in China is a great tool to collect data. However, Chinese people living in the country-side will have different opinions than those living in large Tier-1 cities. Therefore, when preparing a marketing plan in China, it is better to prepare a global plan for the country, and the best way to engage with consumers with different consumer habits is through an online survey.
Although China may seem still like a developing country, the truth is a country has already developed very far, and is nothing like the stereotypes. Using the internet, reaching a great number of different customer profiles in China is entirely possible. Indeed, the smartphones have made it easier to reach disparate populations throughout the whole country, and the social networks in China have made it possible to gather data directly from users, whether it is quantitative or qualitative data in China.
As China slowly turns from a manufacturing country to a consuming country, customers are slowly starting to think about their behavior, and change their consuming habits. These changes and rapidly growing Chinese middle-class in China have completely transformed the economic distribution in the country, and pushed companies to change their marketing strategies in China, but also the way they interact with their consumers.
But these changes cannot be done easily, and cannot come from incomplete data taken from their consumers only. They need to conduct proper online market research in order to fully understand how their potential customers feel about their brand and products. Whether it is an online survey in Shanghai or an online survey in the countryside, these must be carried out expertly and in a way that will encompass the Chinese culture.
Conducting an online market research in China can be tricky, as Chinese people will not tell their true feelings at first, as they don’t want the company to “lose face”, an important part of the Chinese culture. Therefore, it is important to rely on those who have the market expertise to obtain reliable market data.