Whether you are a brand new consultant or a successful business owner trying to fine tune your operations, attending a consulting seminar can be a big help. But in order to get the most for your money, you need to evaluate each consulting seminar that comes to your town and look at it with a critical eye. Not all consulting seminars are the same, and if you choose the wrong one you will be wasting not only your money but your valuable time as well.
Who is Running the Seminar?
One of the most important questions to ask yourself, and the organizers of the event, is who is running the consulting seminar. Is the event organized and run by professional consultants with years of experience in the industry, or is the experience level of the organizers and presenters somewhat limited? Knowing the answer to this question is very important. After all, the goal is to learn something, and if you have more knowledge than those putting on the conference, chances are you will not learn very much.
When evaluating the experience level of those in charge, it is a good idea to look for recent experience. The consulting world is ever changing, with new laws, new regulations and new procedures. Knowledge and experience gained only a few years ago could already be outdated, so take the time to look at the dates the presenters worked in the consulting field. It is best if those running the seminar and presenting workshops are currently working in the consulting industry, but if they have lots of experience in the past couple of years that should be acceptable.
What Workshops are Offered?
One of the most valuable things about attending a seminar is the ability to gain knowledge in areas you might not otherwise be able to explore. When evaluating a particular consulting seminar it is a good idea to look at the various workshops the seminar has to offer and see how each of those workshops might apply to your own business.
For instance, if you are just getting started with your consulting business, a workshop on proper business structure and recommended insurance coverage might be very valuable. The inclusion of a highly relevant workshop might be enough to tip the scales in favor of one consulting seminar over another.
The Importance of References
References and testimonials are important marketing tools for those running a consulting seminar, and the brochures for these events are often filled with notes from happy clients. It is a good idea to follow up with those past attendees if you can, to get a true picture of what each of them liked, and did not like, about the consulting seminar they attended. This kind of direct information from those who have been there can be very valuable in the decision making process.